Yes, because these users still take up bandwidth and server space. SmarterSelect offers you many different tools for ensuring that applicants who begin an application will also complete it. We offer you the ability to email all of your applicants (or just the ones with incomplete applications) to remind them about upcoming deadlines. You also have the ability to pre-qualify your applicants, which will drastically cut down on the number of applications that have been started by applicants who may not be eligible for your award.
Regardless of whether or not an applicant completes the application, this user still has a cost for us and a value for you. This value may come in many different forms-- greater exposure for your program, knowledge about what does and doesn't work with an application, and so on.